In a moment I’m going to share with you how to answer all those questions and how I have been pulling in over 100 new sign-ups a month. My highest volume sales month was February 2012 where I hit 154 sign-ups (between 6 and 24 month agreements) and my highest cash collected via strictly new membership down payments (not regular recurring monthly charges) was $78,272.84 in October, 2015, which we did with an even 110 sign-ups. Below are pics of what those sales boards look like.
FFA’s February 2012 Sales Board… 154 Sign-Ups!
FFA’s October 2015 Sales Board…cash collected via strictly new membership down payments (not regular
recurring monthly charges) was $78,272.84 with 110 sign-ups!
In a second I’m going to show you how John Disimone, BJJ black belt and owner of Maxercise, got 26 sign-ups out of 30 appointments (87% sign-up rate!) in his FIRST month after learning this system that I’m about to share with you! Furthermore, he used our secret “Operation Big Money” to get two students to pay him $19,920 upfront in that same month! I’m also going to show you how Rory Singer, UFC Veteran and Owner of the Hardcore Gym, TRIPLED his sales and yearly income using this system! I’m also going to show you how ADCC Trials Champion Jason Selva, of Selva Brazilian Jiujitsu, saved his school with this system, or in his exact words from the video above, “MARCOS AVELLAN SAVED MY LIFE!”
When I started out as a gym owner, I was a passionate, technical, fast, strong, courageous, ass kicking, champion producing, medal winning, BROKE AND IGNORANT martial artist… notice which words I put in bold! BROKE AND IGNORANT!
I have to emphasize that because despite all the good I was doing as a martial artist, the fact that I was broke and the fact that I was ignorant about business seemed to cast a shadow over all my accomplishments. On the outside, people thought I was doing great… but at home, I felt the stress of having a pile of bills to pay and no real game plan on how to emerge from the burden of being in debt. I had about 60 students and couldn’t seem to bust through that glass ceiling no matter how hard I tried. I was able to put people to fight in the world’s most prestigious shows – but I couldn’t bring home enough profit to provide for my family.
After a few years of sinking into the financial quicksand which was my gym, when I was about to give up and close down the school, I met Master Lloyd Irvin… and he shared with me his sales system…
Me speaking in front of hundreds of MMA & BJJ gym owners, black belts, and UFC fighters.
Today I am one of the most successful MMA gym owners in the world. My gym has grossed over one million dollars every year since 2009. It is common to sign up over 100 students a month –
with our record being 154 sign-ups in a single month. What does that
mean for me?
It means that with all the money made from sales, I
have a fighter house where I accommodate for my top athletes so that
they can train full time and have an unfair advantage over their
competition who work full time jobs. I have a big over 12,000 square
foot facility (I started with only 1,800 sq ft) which has four training
rooms, a firearms training facility, locker rooms, showers, a boxing
ring, a full size cage, and state of the art equipment. My team has
traveled extensively to train, having traveled all over the country,
having gone to Thailand for Muay Thai, Brazil for Jiu-Jitsu, Cuba for
Boxing, and Israel for Krav Magra. I'm able to provide jobs to twenty
five employees and contractors – with hundreds of happy students… at one
point peaking at just a tad over a thousand students.
My brother and I training for a month at Tiger Muay Thai in Thailand
And of course… it also means my personal life has improved… I have traveled to over
a dozen countries with my wife, having stayed at some of the most luxurious
hotels and vacations spots in the world. My kids go to the best private school in Miami (their classmates include the kids of celebrities, politicians, and top level CEOs), I enjoy taking my wife out to fancy dinners with limo rides, and live in a
gorgeous house… let me put it to you this way… just my swimming pool cost
$130,000 – it looks like a swimming pool fit for the Playboy Mansion.
Me and the fighters celebrating in my pool after a big victory
Now I don’t share all of this to brag… I don’t really care to brag… I share all of this to impress upon you how beneficial, important, and life changing my sales system is.
As badass as I am in sales… I haven’t done a tour of the gym to a potential client in years. I haven’t filled out a contract, given a free private lesson, or anything like that in YEARS. The only thing I do is supervise the staff and teach six advanced classes a week. On that note, I don’t clean the mats, I don’t deal with cancelling students or angry parents, I don’t do any of those jobs… at this point I don’t even train staff anymore…
The hiring process works like this… the gym manager puts an ad on craigslist, picks out the best candidates, interviews them, hires the top prospects, we give them our sales system, they watch it, and that’s it. All my top sales guys and girls often have pulled in 80% to 90% sales rates in their first week right after studying our sales system on their own. It is that simple. While they are learning how to sign up 90% of the leads that come into the school, I’m at home chilling with my family. THAT is what separates my sales system from any other sales book or course… this is a one-stop shop for everything relating to martial arts sales from A to Z… from picking up the phone to closing the operation big money $10,000 deal upfront…
Yup… we have a deal that allows a student to pay $10,000 upfront for their
have scored almost a hundred of these sort of deals – one time scoring six in a
month! We explain what and how to do this “Operation Big Money” in our
You might be thinking… “I don’t know if this can work in my school…” Do you charge people monthly
to train? If yes, this works for your school! We have
successfully shared this system with BJJ gyms, MMA gyms, Karate gyms – it
doesn’t matter. You don’t need to change the style you teach, you don’t
need ANY previous business knowledge or business systems, and you don’t need to
find a fast talking car salesman… ANYBODY you have on your staff can easily
adopt this system within a week! We have even gotten teenagers on our
scholarship team working sales for us with this system!
The best part about is that students will THANK
YOU! Think of all the students that walk out
the door and don’t join because of your gym’s failure to properly communicate
the health, confidence, and self defense benefits they would gain by joining
your team… I’ve had people come to me after getting their blue belt and tell me
how they were so crazy that they almost didn’t join… had we not had our sales
system in place, those blue belts would had definitely NEVER joined and would
have remained without the benefits we provide.