More Members. No New Ads.The Ultimate MMA Sales BlueprintSales Blueprintthat 200+ gym owners bought for $1,997 — Now Only $27!
The complete step-by-step system, from taking calls to closing the deal and following up. Learn it in one day and use it on your next prospect.
Reviews filmed 2011 to 2013. These are some of the best results; many gyms see smaller gains, and some see none.
- Phone
Script - The
Tour - Consul-
tation - Private
Lesson - The
Close - Follow-
Up
Bonus20-min 1-on-1 Game Plan Call with Marcos
- One-Time
Payment - Lifetime
Access - 30 Day Money
Back Guarantee
68 video reviews from gym owners, black belts and UFC fightersScroll down to watch them ↓What’s inside
- 10 Video Lessons: every step from the first phone call to the signed agreement, about 6 hours in all
- 5 Ready-to-Use Documents: the phone script, the consultation form, the follow-up chart, the price sheet and the membership agreement kit
- Private Facebook Group: post a question about any lesson and I answer it himself
- Bonus: The Game Plan Call: 20 minutes 1-on-1 with me, at least 5 weeks after you join, once you’ve used the system on real calls and walk-ins
- Quizzes and a Final Exam: a quiz after every lesson and a certificate, so you know your staff actually learned it
- Staff Logins (optional): add 3 at checkout for $18, each with their own lessons, quizzes and certificate
- One Payment, Lifetime Access: $27 once. Nothing recurring, and you can watch on any phone or computer
- 30-Day Money Back Guarantee: if it doesn’t make a difference, you get your money back and keep the documents
- Plus Surprise Bonuses: a few extras waiting for you inside, not listed here
$27 One-Time · Lifetime Access30 Day Money Back Guarantee
Why so cheap?
Fair question. Over 200 gym owners paid $1,997 for this. You’re getting it for less than 2% of that. I’m basically giving it away, and I’ll tell you exactly why further down.
Attention: MMA & BJJ gym owners, managers and front-desk staff…
Your phone is already ringing. Here’s how to turn those calls into members…
From: Marcos Avellan
Miami, Florida
What is the Ultimate MMA Sales Blueprint?
Most gym owners who can’t get more members think they need more marketing. That’s like pouring more water into a bucket with a big, gaping hole in it. Marketing only fills the bucket. What happens after the phone rings, on the call, at the front desk and in the office, decides how much stays in it.
In most gyms, that part is left to whoever happens to pick up the phone, and nobody ever trained them to sell. That’s the hole. And more ads just make it leak faster.
The Ultimate MMA Sales Blueprint plugs it. It’s the playbook my staff use every day: the phone script, the tour, the consultation, the private lesson, the close and the follow-up, in 10 video lessons you can watch tonight.
Back in 2011–2013, they paid $1,997 for it. Here’s what it did.
Alan, Rafael and Brian each paid the full $1,997, put the system to work, and filmed these videos within two years of buying.
Why so long ago? I stepped back in 2013 to raise my kids, and my staff have run every sale with this system ever since. More on that below.
200 → 700+ students
“I've been able to grow our school … from just a couple hundred students to over 700 students.”
100+ → 300 students
“This really just changed everything for my school in a big way and it helped me get from just having over 100 students to being able to get to 300 students.”
School size tripled
“I achieved my black belt, I fought on The Ultimate Fighter, I beat some of the top grapplers in the country, and I was broke, dead broke. … The size of my school has tripled.”
These are some of the best results from gym owners who used this system. Many gyms see smaller gains, and some see none. Your results depend on your gym, your staff and how you use it.
You get the same system for $27.
Get instant access tonight…
Over 200 gym owners paid $1,997 for this system. Today you get all of it for $27, one time. The moment you order, your login lands in your inbox, and you can watch the phone script lesson tonight and use it on tomorrow’s calls.
$27 One-Time · Lifetime Access30 Day Money Back Guarantee
Still Sizing It Up? Here’s The Highlight Reel…
27 Secrets, Six Rounds, One System
The Ultimate MMA Sales Blueprint follows a lead through your gym the way a fight goes: round by round, from the first phone call to the signed agreement. These are just the highlights. The full 10 lessons go much deeper.
Here’s how the fight plays out, round by round:
Round 1The Consultant MindsetLesson 1
- Secret #1: Why The People Who Sell Memberships At My Gym Are Never Called Salesmen, And The Title That Takes The Guilt Out Of Selling
- Secret #2: Why Most People Walk In With Their Guard Up, And How A Consultant Gets It Down
Round 2The Phone CallLesson 2
- Secret #3: The Greeting Most Gyms Skip: I Call It The Most Important AND The Most Overlooked Part Of The Phone Script
- Secret #4: The First Question To Ask Every Caller (It Isn’t About Price), And What A Parenting-Magazine Ad Tells You Before They Say Another Word
- Secret #5: The Two Goals Of Every Phone Call, And Why You Ask For The Home Number Before The Cell
- Secret #6: The Four Answers Almost Every Adult Gives When You Ask What They Want From Training
Round 3The VisitLessons 3–5
- Secret #7: How Fast A Walk-In Must Be Greeted, And Who Is Allowed To Do It
- Secret #8: The Right Way To Offer A Drink, And Why Most People Say “No, Thank You” When You Ask It The Usual Way
- Secret #9: Why Your Music, Your Walls, Your TV And Even Your Waiting-Room Chairs Are Quietly Selling Memberships, Or Killing Them
- Secret #10: The Easy Way To Get A Prospect’s Full Name And Birthday, And What To Say When They Ask “Why Do You Need My License?”
- Secret #11: Why The Consultation Form Asks About Their Job, Marriage And Kids, And Why Its Pages Are Never Stapled
- Secret #12: What PCP Stands For, And Why “Correct, Then Praise” Backfires With A Brand-New Student
- Secret #13: Why You Never Teach The Triangle Choke In A First Private Lesson
- Secret #14: The One Sentence To Say The Moment A Prospect Nails Their First Kimura
Round 4The CloseLessons 6–7
- Secret #15: Why I Give 30 Days Free Instead Of A Shorter Trial
- Secret #16: “What’s The Catch?” The Answer The Script Gives, Word For Word
- Secret #17: Why New Students Get Six-Month Agreements, Not One-Year, And Why Beginners Never Get An Unlimited Plan
- Secret #18: What To Ask When Price Keeps Coming Back After You’ve Already Handled It
- Secret #19: How To Handle “I’ve Got To Talk To My Wife,” And Why So Many People Say It
- Secret #20: What To Tell Someone Who Has Thought About Training For A Year And Now Wants “Time To Think”
Round 5Keeping And Upgrading MembersLessons 8–9
- Secret #21: Why I Never Call My First Program “Beginner,” And The Farewell Class That Makes An Upgrade Feel Like A Promotion
- Secret #22: Why Blue Belts Make The Best Beginner Coaches
- Secret #23: The Steel Cage: What Must Come Out Of Every Single Call, And The Only Two Ways A Lead Ever Leaves It
- Secret #24: When To Make Confirmation Calls, And Exactly What Happens The Moment Someone No-Shows
- Secret #25: Why A New Student’s First Month Is The Make-Or-Break Point
Round 6The AgreementLesson 10
- Secret #26: Why The Agreement Is One Page In Plain English, And Why Every Charge Lands On Two Bill Dates A Month
- Secret #27: What To Do When You Make A Mistake On An Agreement And Don’t Want To Redo It
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What gym owners said when this sold for $1,997
Gym owners, managers, black belts and UFC fighters who learned this system from the DVDs or at my live sales seminars, filmed between 2011 and 2013. Tap any review to watch it.
“It's just priceless.”
129 sign-ups in a month
“[In a month we got] 129 [sign-ups] … That's gonna be the par now. We're gonna bump it up to 200 pretty soon.”
“Instantly, just with that phone script, got all our appointments coming in. Got people coming in, signing people up … I definitely put my stamp of approval on it.”
26 of 30 signed
“We signed 26 out of 30 of those people.”
“The sales training brings in the front door. The instructor training closes the back door.”
“Hands down, no doubt about it, best training around.”
Staff results doubled in 30 days
“Immediately my staff doubled the results in 30 days.”
Enrollment percentage doubled
“We have doubled our enrollment percentage.”
35 → 150 students
“I went from 35 students … I'm now at 150 students.”
These are some of the best results from gym owners who used this system. Many gyms see smaller gains, and some see none. Your results depend on your gym, your staff and how you use it.
$27 One-Time · Lifetime Access30 Day Money Back Guarantee
15 places gyms lose the sale
Most gyms think they have a lead problem. What they really have is a sales conversion problem: they lose leads who were already interested enough to call or walk in. My standard is simple. If you aren’t signing up 8 out of 10 people who walk through your door, something in your process is leaking. Almost every gym makes at least a few of these mistakes:
Quick self-check: tap every one your gym does. I’ll add them up at the bottom.
“Most schools are going to give their prices… [leads are] just going to pick the cheapest one.”
Lesson 2: what to say instead, so they come in to find out.
Many gyms don’t open until the evening, so for most of the day nobody picks up. Missed calls aren’t returned within the hour, and “I’ll call you back” often doesn’t happen. By then, the lead has already called the next gym on their list.
“For most schools, the guy’s already out of the cage… nobody’s going to call him back.”
Lesson 9: the Steel Cage Appointment System.
A 30-day free trial stands out from every gym around you. But set up wrong, people take the free month and leave, and most gyms give up on it after a few months, because nobody ever showed them how it works. This system shows you how to crush it.
“Why 30 days free? Because everyone else is doing one week free or one class free.”
Lessons 2, 6 and 9: how to structure the 30-day trial so it turns into members.
Most gym owners never look at their lobby through a newcomer’s eyes. Who greets them, what’s on the walls, what they do while they wait for their lesson: it all decides whether they’re excited to start or looking for the door.
“They’ve been sitting there for 10 seconds, and no one’s said a word to them. Those 10 seconds can feel like eternity to a new person.”
Lesson 3: the lobby, the greeting and the tour.
A quick lap around the mat isn’t a tour. Some owners think their school is too small for a real one: no rooms to show off, just a mat. I’ve designed 15-minute tours for gyms exactly like that. A rushed tour, or none at all, is a critical mistake.
“Don’t just walk around and go, ‘All right, here’s your main mat room. Here’s the weight room. Here’s the boxing ring.’”
Lesson 3: the tour that sells itself, for any size gym.
Before a lead ever steps on the mat, the instructor should sit down with them one-on-one and fill out the intake form during the interview. Some gyms hand a clipboard to the lead in the lobby; almost none have the instructor fill it out, and that’s what turns a form into a real conversation. And the questions themselves matter: a good form has at least 20, and you get all 26 of mine with this system. The right questions tell you what they want, what’s stopped them before and who else has a say, so nothing catches you off guard at the close.
“So you want to take down the roadblocks before they can put them up.”
Lesson 4: the consultation, plus the 26-question form to run it.
“Do you have people come in and jump into a group class? … If this is you, then you absolutely must get this system.” — Brian McLaughlin, UFC fighter
Lesson 5: the free private lesson, built so they want to join.
Did you read all 15? Go back and tap every one that applies to your gym.
Every one of these is costing you leads who called or walked in wanting to train with you, and left without joining. The Ultimate MMA Sales Blueprint closes those gaps.
$27 One-Time · Lifetime Access30 Day Money Back Guarantee
How it works
From the first call to a signed member
The complete membership sales process, one step at a time:
- Phone call
- Tour
- Consultation
- Private lesson
- Close
- Follow-up
The standard this system trains to: 9 out of 10 phone calls booked as appointments, and 8 out of 10 people who walk through your door signed up. Learn the phone script in an afternoon and use it on tomorrow’s calls. Then the tour, the consultation, the free private lesson and the close, one lesson at a time. If you don’t see the difference within 30 days, get your money back, and keep the downloaded documents.
Everything you get
10 video lessons · about 6 hours · watch in any order
Lesson 1. Becoming an MMA Consultant
32 minThe reframe that takes the guilt out of selling, and turns you and your staff into consultants who know the more they put in, the more they get back.
Lesson 2. Telephone Money Magnet Script
54 minAn easy-to-follow phone script that lets anyone who answers your phone, including you, turn calls into booked appointments.
Lesson 3. The Tour That Sells Itself
32 minFirst, set up the battlefield: how your gym looks inside and out, so it quietly guides people toward signing up. Then the tour that leads them to joining the team.
Lesson 4. The Art of the MMA Consultation
25 minHow to interview a future student: uncover their real reasons and concerns while building a genuine friendship.
Lesson 5. Teaching the Perfect Private Lesson
31 minThe free private lesson that leaves them eager to sign up, whatever they came for and whatever shape they’re in. Includes PCP, the 3 Times Rule, SSL and ownership closes.
Lesson 6. The Magic 5-Step Closing System
64 minThe five-step close, custom-built for martial arts and the free trial, that turns an average salesperson into a confident consultant.
Lesson 7. Ready-for-Anything Creative Closes
19 minAnswers for every excuse: price, commitment, “I need time,” “I have to ask my spouse,” “it’s too far,” “I want to check out other schools” and more.
Lesson 8. Upgrades Made Easy
53 minHow to move members from intro agreements into longer upgrade programs, and build an upgrade culture in your gym.
Lesson 9. Steel Cage Appointment System
26 minTurn your gym into a steel cage: once someone calls or walks in, they never slip through. Includes the audit system your managers use to track every missed appointment and every trial that didn’t sign, plus the chart for your office.
Lesson 10. Filling Out the Contract
34 minFilling out the membership agreement correctly, line by line, with six filled-in examples.
Filmed in 2011… Still How We Sell Today!
Why so old? My daughter was born in 2011, and my twin boys came along at the end of 2012. Shortly after, I stepped back from teaching other gym owners to raise my children. I’m still semi-retired today: I teach twice a week, my staff run the gym, and every sale goes through this exact system. It’s been working without me for over a decade. Now my kids are teenagers, and I’m back to help my fellow gym owners, starting with the course I’m proudest of.
These lessons were recorded about 15 years ago, and they look it: you’ll hear about DVDs and the Yellow Pages. What you won’t find is anything that stopped working. People still walk into a gym nervous, wanting the same things they wanted in 2011, and this system has needed almost no changes since. It’s the same process my staff use every day. That’s what time-tested means.
Plus the actual documents, ready to use
- The Telephone Money Magnet Script: the script my gym uses, plus a fill-in-your-gym version
- The 26-Question Consultation Form: the intake form and waiver your instructor fills out during the interview
- The Steel Cage Follow-Up Chart: so no lead slips through
- The Premium Price Sheet: how a top-priced gym presents its prices: the one in the videos, plus its 2026 versions
- The Membership Agreement Kit: the blank agreement (the one in the video, plus its 2026 version) and six filled-in examples, one for each way of paying
Plus Answers From Me, Personally
Join the Ultimate MMA Sales Blueprint Group, the private Facebook group for buyers. Post your questions about the lessons, and I answer them personally. You’ll also see how other gym owners are putting the system to work.
Bonus
The Game Plan Call: 20 Minutes 1-on-1 With Me
Book your call as soon as you’re in. It takes place at least 5 weeks after you join, so you’ve had time to go through the lessons and use them on real calls and walk-ins, and you work on what actually happened. My private coaching calls are $500 an hour; this one is included. I take 10 of these calls a week, booked in order, so book early.
And
- A quiz after every lesson, so you know your staff actually learned it
- A 50-question final exam and a certificate with its own public page
- Lifetime access
Why Only $27?
I used to sell this for $1,997. Here’s why it’s $27 now.
There’s a whole new generation of gym owners, and they’re opening in the hardest market I’ve seen. Everything costs more. Covid wiped out a lot of good gyms. The owners who are left are working harder for less.
So here’s the deal. The $27 pays for the ad that got you here. That’s it. I’m not trying to make money on the $27.
Why charge anything? Because people don’t use free stuff. If you pay, you’ll actually open it.
And here’s what’s in it for me: I run a small mastermind for gym owners, and I’m opening it to 10 new members max. Some of you will use this, see it work, and want help putting it in faster. That’s who it’s for. Everyone else keeps the course and wins anyway.
Fair warning: this price may go back to $1,997 at any time.
$27 One-Time · Lifetime Access30 Day Money Back Guarantee
Your front desk, before and after
Before
- Giving prices over the phone, and never hearing back
- Free trials in a group class that never turn into members
- No-shows, and callbacks nobody makes
- Whoever picks up the phone “winging it”
- Wondering why the leads you already get don’t join
After
- Calls that end with a booked appointment
- A tour and a consultation that build trust before price comes up
- A private lesson that sells the training for you
- A 5-step close, and answers ready for every objection
- Staff on one script, and a follow-up system no lead escapes
Train your staff, and know they actually learned it
How long would it take you to work all this out yourself? And how many more hours to train even one employee? With the Ultimate MMA Sales Blueprint, you don’t have to.
- 1
Give them their own login
Add 3 staff logins at checkout for $18 (3 for the price of 2), or more anytime for $9 each. Each staff member signs in on their own, at the gym or at home. If someone quits, delete their login in one click.
- 2
Quizzes they can’t fake
Each quiz opens only once the video has really been watched, and takes 9 out of 10 to pass.
- 3
An exam that shows who studied
The final exam covers the whole system, and the certificate’s public page shows how many attempts it took, so you know who studied and who guessed.
$27 means $27
One payment. No membership to cancel, no trial that turns into a monthly charge, nothing billed next month.
Who this is built for
- You own or run an MMA, BJJ or martial arts gym, and people call or walk in
- Too many of them leave without joining
- Your staff handle calls and tours with no script
- You’re tired of spending on ads that never turn into members
- You want a sales process you can teach a new hire in a day
If you nodded at any of those, the Ultimate MMA Sales Blueprint was built for your gym.
Who’s teaching this
Marcos Avellan
Founder, MMA Business Pros
Owner, Freestyle Fighting Academy, Miami.
I dropped out of college 16 credits short of an engineering degree, because I knew what I wanted to do with my life: martial arts. At 21, my brother and I opened the Freestyle Fighting Academy with a $10,000 credit-card check.
For the next three to four years, we never passed 60 students. On a good month, the school made a hundred dollars. My brother worked full-time at a power plant so we could eat, and I did everything else: taught every class, the phones, the tours, mopping the mats, cleaning the toilets. I was living in my parents’ house and driving my mom’s car.
From the outside, we looked great. We put a fighter in the UFC and our team was winning everywhere. But you can’t pay rent with medals. I was buried in debt and taking collection calls. My marriage fell apart. I started drinking almost every day, and there were nights I didn’t want to keep going.
Then, after a tournament, Lloyd Irvin, a gym owner who’d already built what I wanted, took me to dinner. He asked me what business I was in. “The martial arts business,” I said. He slammed the table.
“Wrong. You’re in the sales and marketing business.”
When he asked how my school worked, I realized how little I knew. When someone called, I’d answer their question, “It’s $60 a month,” say thanks and hang up. No questions about them, no appointment, no follow-up. No scripts. No agreements. Not even a credit card machine. Actually, I did have one thing scripted. In the one free class we gave every lead, I’d make sure to spar them and kick them in the head, thinking it would impress them into joining. Obviously, most of them never came back.
I spent a week learning from Lloyd. The first month back, I raised my price from $60 to $115 a month, started using one-year agreements, and went from 4 or 5 sign-ups a month to 20. I never looked back. Today our prices are much higher, and we very often sign up over 100 new members a month.
That’s when I learned that success isn’t luck… it’s a recipe. A chef doesn’t cross his fingers and hope the cheesecake comes out right. He follows the recipe. Find someone who’s already done it, and follow their system.
Today the Freestyle Fighting Academy is about 7,000 square feet with over 750 students, and I haven’t picked up the phone at my own school in over 20 years. My staff run sales with the system in the Ultimate MMA Sales Blueprint.
I built the Ultimate MMA Sales Blueprint to give you the same moment I had at that dinner, and the exact system that came out of it. You don’t need a week at my gym to learn it. The Ultimate MMA Sales Blueprint is the recipe.
Marcos is a black belt, won the 2005 ADCC North American Trials, fought professionally in MMA and has worked with over 200 martial arts gym owners. Results described are his own gym’s; yours will vary.
$27 One-Time · Lifetime Access30 Day Money Back Guarantee
30-Day Money Back Tap-Out Guarantee
Watch the lessons and put the system to work at your gym. If it’s not for you, tap out: email support@mmasalesblueprint.com within 30 days and you get your money back. No questions asked. And you keep all the downloaded documents anyway.
Questions
Does this work for BJJ, karate or other martial arts schools?
It was built for MMA and BJJ gyms, and the system works for any martial arts school that sells memberships. The examples come from an MMA gym, and many traditional schools use it with great success: karate, tae kwon do and more. Hear from traditional martial artists in the video reviews →
How long is the course?
Ten video lessons, about 6 hours in total. You can watch them in any order, as many times as you like.
Can my whole staff use one purchase?
Your purchase is for you. To give your staff their own login, quizzes and certificate, with your gym's name on it, add 3 staff logins at checkout for $18, or add staff anytime later for $9 each. Your staff can join the private Facebook group too; the Game Plan Call is just for you. If someone leaves, you can delete their login in one click. That login isn't reused or refunded.
Is this a subscription?
No. It's $27, paid once, with lifetime access.
Why is it so cheap?
Times are hard for gym owners, and I want this system in as many gyms as possible. The $27 covers the cost of advertising the course, and it makes sure the people who get it actually use it. I'll also be upfront: some buyers will want to go further with me in my small mastermind, which is taking 10 new members at most. Everyone else keeps the course.
Will the price stay at $27?
Honestly, I don't know. The $27 price is an experiment, and it may go back to $1,997 at any time, without notice. If you buy at $27, that's all you'll ever pay for the course, with lifetime access and nothing to renew.
Why does the Game Plan Call wait 5 weeks?
So you've had time to use the system first. You book your call as soon as you're in, and it takes place at least 5 weeks after you join, once you've gone through the lessons and tried them on real calls and walk-ins. A call about your real results is worth far more than a call about theory. I take 10 of these calls a week, booked in order, so book early.
The videos were filmed in 2011. Is it still relevant?
Yes. The video looks its age, and you'll hear about DVDs and the Yellow Pages, but people still buy memberships the same way they did in 2011. The system has needed almost no changes in 15 years. I stepped back in 2013 to raise my kids, and my staff have run every sale with it since. That's what time-tested means.
How do I get in after I buy?
You get an email right away. You sign in with your email address and a one-time code sent to you. There's no password to remember.
What if I have questions or get stuck?
Call us any time: we answer 888-332-4967 24 hours a day. Or email support@mmasalesblueprint.com and we'll reply within one business day. For questions about the lessons, post in the Ultimate MMA Sales Blueprint Group, the private Facebook group for buyers, and I'll answer them personally.
What if it's not for me?
You're covered by a 30-day money back guarantee. Email support@mmasalesblueprint.com within 30 days of buying for a full refund, and keep all the downloaded documents. (Access to the video lessons ends.)
You have two options
Keep doing what you’re doing. Prices over the phone, trials in group classes, callbacks that never happen, and the leads you already have walking out the door.
Or put the Ultimate MMA Sales Blueprint to work. The system over 200 gym owners paid $1,997 for, now $27, with 30 days to make sure it’s right for you.
Here’s everything you get
- 10 video lessons on the complete membership sales process, about 6 hours
- The Telephone Money Magnet Script
- The 26-Question Consultation Form
- The Steel Cage Follow-Up Chart
- The Premium Price Sheet
- The Membership Agreement Kit
- Answers from me, personally, in a private Facebook group
- Bonus: The Game Plan Call, 20 minutes 1-on-1 with me
- A quiz after every lesson, a 50-question final exam and a certificate
- Lifetime access
- A 30-day money back guarantee, and you keep the downloaded documents
All of it: $27, one time.
Honestly, I don’t know how long I’ll keep it at $27. It may go back to $1,997 at any time.
$27 One-Time · Lifetime Access30 Day Money Back Guarantee
To your success,
Marcos Avellan · Founder, MMA Business Pros
P.S. If you only take one thing from this page: stop giving prices over the phone. Lesson 2 shows what to say instead, and it’s one of 10 lessons you get for $27.